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Content Strategist – Marketing

$40-60/hrRemoteFreelanceGENERAL

About the Role

Are you a strategic thinker with a gift for words and a sharp eye for what makes content perform? We're looking for a Content Strategist to lead multi-channel marketing content initiatives — from ideation through execution — that engage broad audiences and deliver measurable results.

This is a fully remote, flexible contract role built for self-starters who thrive on creative ownership and strategic impact.

What You'll Do

  • Develop and own content strategy across multiple marketing channels including email, social, web, and paid media
  • Write and edit compelling marketing copy tailored to diverse audience segments
  • Analyze content performance and apply insights to continuously optimize messaging and formats
  • Collaborate on campaign planning and ensure content aligns with broader marketing objectives
  • Maintain a consistent brand voice across all content touchpoints
  • Produce editorial calendars, content briefs, and strategic documentation
  • Support campaign execution from concept to delivery

Who You Are

  • Proven experience developing content strategy for marketing campaigns
  • Strong copywriting skills with the ability to adapt tone and style across channels and audiences
  • Data-informed mindset — you use performance metrics to sharpen your strategy
  • Comfortable managing multiple projects and deadlines independently
  • Excellent written communication and storytelling ability
  • Self-motivated and reliable in a remote, async work environment

Nice to Have

  • Experience with SEO best practices and content optimization
  • Familiarity with marketing automation or CMS platforms
  • Background in brand strategy, content marketing, or digital advertising
  • Ability to develop audience personas and journey-mapped content plans

Why Join Us

  • Fully remote and flexible — work on your own schedule
  • Freelance autonomy with meaningful, high-impact work
  • Opportunity to shape content across diverse campaigns and industries
  • Collaborative environment with potential for ongoing contract work and expanded scope